An unintended case of insensitivity or the airline’s best play for engagement on Twitter; pushing out fast facts about aircraft especially where you’re most likely to die on a plane is probably not the best approach. The Dutch airline KLM has been lambasted after posting a blurb on its Twitter page from a magazine article breaking down potential airline fatalities based on seat placement. KLM India was slammed for its Tweet about which seat passengers are most likely to die in. What it described as TuesdayTrivia has left social media users understandably mortified.
KLM India Twitter post explains which seats you’re least likely to die in crash
Accompanied by a photo of a single airplane seat floating through the clouds, the twitter post explained the fatality rate of plane seats. According to Time’s research, the fatality rate for the seats in the middle of the plane is the highest. Seats at the back of a plane are the safest, compared to those in the middle which have the highest fatality rate. However, the fatality rate for the front seats in the plane is marginally lesser and is least for seats at the rear third of a plane. This revelation came after research was done with a Boeing 727 filled with crash test dummies and cameras. It was flown into the Mexican Dessert to test the impacts in the case of an emergency landing. The impact was reportedly enough to seriously injure or kill passengers towards the front, notably where first-class and the more desired seats are.
Fatality Rates as per Popular Mechanics
The outlet reports the front of the plane wasn’t a good place to be during a crash. According to Popular Mechanics you have a 69 per cent chance of surviving if you’re towards the rear end of the plane while passengers in the centre or over the wings have 56 per cent chance to survive a crash. Also you’re much more likely to survive a plane crash if you are within five rows of an emergency exit. So better listen to the safety briefing no matter how many times you’ve heard it before. Read the safety card, know how to brace, and don’t leave your belongings behind.
Most insensitive part of the Tweet
Unfortunately, the KLM India tweet was sent out on the fifth anniversary of MH17’s fatal crash on 17 July 2014, where all 298 passengers and crew of the Malaysian Airlines flight were killed. MH17 was a code share flight for KLM and as it was also unusual for airlines to speak about plane crashes, the tweet caused much outrage. Social media users lambasted the dutch airline for the untimely announcement, which was casually accompanied with the hashtags “#TuesdayTrivia,” “#Aircraft,” and “#Facts.”